Once upon a time… creativity led businesses.
Years ago, businesses were driven by creatives, designers, and visionaries—leaders who built companies by challenging assumptions and crafting new possibilities.
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Over time, short-term profitability became the primary focus, and with that shift, creativity, adaptability, and long-term thinking gradually lost priority. Yet strong financials are only part of the story it takes creativity to unlock what’s next.
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Creativity remains the driving force behind real innovation, sustainable growth, and meaningful impact.
My Journey so far
I’m Jo Goossens, and my path has been anything but conventional. My background spans science, mathematics, architecture, textiles, and marketing fields that might seem disconnected but have shaped the way I think, solve problems, and challenge assumptions.
Mathematics
Taught me structure, logic, and how to recognize hidden patterns.
Architecture
Showed me how to design solutions from the ground up.
Textiles
Revealed how small details weave together into something bigger.
Marketing
Helped me understand human behavior and decision-making.
Why I created
Ask The Creative
For years, I worked with executive teams and board members, witnessing how leadership increasingly prioritized short-term profits and risk avoidance. While financial stability is crucial, it often comes at the expense of true innovation, adaptability, and long-term vision.
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That’s why I created Ask The Creative—to help leaders step out of conventional thinking, unlock fresh perspectives, and craft strategies that combine financial clarity with creative boldness.
“You don’t need more data you need a new way of looking at the problem.“
Jo Goossens