I don’t follow a one-size-fits-all framework—because every business, every challenge, and every leadership team is different. Instead, I dive deep into your world, ask unexpected questions, and uncover patterns others miss.
My ability to move across disciplines allows me to bring fresh, cross-industry insights—turning challenges into creative opportunities.
The best strategies don’t come from rigid models—they emerge through curiosity-driven exploration.
That’s why I listen deeply, challenge assumptions, and shape solutions tailored to your unique needs.
Years ago, businesses were driven by creatives, designers, and visionaries—leaders who built companies by challenging assumptions and crafting new possibilities. Over time, short-term profitabilitybecame the primary focus, and with that shift, creativity, adaptability, and long-term thinkinggradually lost priority. Yet strong financials are only part of the story—it takes creativity to unlock what’s next.
Creativity remains the driving force behind real innovation, sustainable growth, and meaningful impact.
The question isn’t whether creativity belongs in business — it’s whether your business can thrive without it.
I’m Jo Goossens, and my path has been anything but conventional. My background spans science, mathematics, architecture, textiles, and marketing—fields that might seem disconnected but have shaped the way I think, solve problems, and challenge assumptions.
Mathematics taught me structure, logic, and how to recognize hidden patterns.
Architecture showed me how to design solutions from the ground up.
Textiles revealed how small details weave together into something bigger.
Marketing helped me understand human behavior and decision-making.
For years, I worked with executive teams and board members, witnessing how leadership increasingly prioritized short-term profits and risk avoidance. While financial stability is crucial, it often comes at the expense of true innovation, adaptability, and long-term vision.
That’s why I created Ask The Creative—to help leaders step out of conventional thinking, unlock fresh perspectives, and craft strategies that combine financial clarity with creative boldness.
Business challenges rarely have obvious solutions. If they did, you wouldn’t be here. So instead of filling out yet another generic contact form, let’s do something different. Tell me what’s keeping you (or your team) stuck, and I’ll help you see it from a new angle.
Answer five key questions below, and I’ll personally respond with a fresh perspective — one that challenges assumptions, unlocks new thinking, and moves you closer to a breakthrough.
